Discover the mission behind Reckenrod Apparel

Our Mission: Rebuilding Lives with Laughter and Purpose

At Reckenrod Apparel, we’re more than just a clothing brand — we’re a movement of resilience, redemption, and real change.

Born from rock bottom, our mission is to prove that even the most broken moments can build something bold, meaningful, and unstoppable. Every hoodie, hat, and t-shirt we make is designed to inspire confidence, spread laughter, and help homeless veterans and people overcoming addiction rebuild their lives.

We’re a veteran-owned, purpose-driven clothing brand built on the belief that hope and humor can change lives. Every purchase helps fund clothing, resources, and recovery programs for veterans and individuals working toward sobriety and stability.

This is clothing that gives back — apparel that fuels second chances, supports mental health awareness, and reminds people that rock bottom can be the best foundation for growth.

When you wear Reckenrod, you’re not just supporting a brand — you’re standing with every veteran rebuilding from the streets up, every person fighting addiction, and every soul determined to rise again.

This isn’t just apparel. It’s armor for the comeback. - Josh "The Reckenrod" Eckenrod