Wear Something That Actually Helps Someone Stay Afloat

Veteran-owned. Built from rock bottom. Every order directly helps keep me and my dog fed and housed while I rebuild. No corporations. No middlemen.

Trying to sell 20 items this week to cover essentials.
👉 Shop & Support the Mission

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Meet Josh (and Princess)

I’m Josh “The Reckenrod” Eckenrod, a U.S. Navy veteran, newly sober, and stubbornly rebuilding my life from scratch.

Reckenrod Apparel isn’t a brand backed by investors or trends. It’s a one-man operation I design, run, and obsess over because quitting wasn’t an option.

Every shirt, hoodie, or hat you see here directly supports a real human, and one very judgmental dog, staying on our feet.

If something here makes you laugh, nod, or think “yeah, that’s me”… buy it.


Scroll down. Grab something. Help us keep moving.

Let customers speak for us

from 4 reviews

The owner custom design a shirt for our ‘Band of Brothers’ in remembrance of those we lost along the way. I love my shirt! It’s the small things that help keep their memories alive.

Andrea Sample
Reckenrod Apparel
Reckenrod Apparel

I love my shirt from Reckenrod Apparel! The owner custom designed this shirt for our ‘Band of Brothers’ to honor those that we lost along the way. It’s the small things that keep their memories alive. Thank you, Reckenrod!

Andrea Sample
"Band of Brothers" Tee
"Band of Brothers" Tee

Perfect! First day I've worn it and got 3 comments and chuckles. Haha! Goal Achieved. Very soft shirt too. Perfect size.

Joshua
"Currently Coping" Tee
"Currently Coping" Tee

This store is GREAT! Very funny and some are pretty inspirational. Definitely buying again.

Joshua
Reckenrod Apparel
Reckenrod Apparel

Proudly Veteran Owned • Free Shipping • Premium Blanks • 30-Day Easy Returns • Secure Checkout

New Releases

Each order helps cover food, gas, and keeping a roof over our heads.

Why Buying Now Actually Matters

My margins are small — by design. I keep prices low so more people can help.

That means volume matters.
A few orders don’t change much.
Consistent orders change everything.

If you’ve been on the fence, this is the moment.

👉 Support the Mission Now

The Wardrobe of Wit

  • T-Shirts

    T-Shirts

    Built for comfort, stitched with sarcasm. These tees tell your story, whether...

    T-Shirts

  • Hoodies

    Hoodies

    Soft enough for recovery days, bold enough to turn heads. Motivation, humor,...

    Hoodies

  • Hats

    Hats

    Top off your look (and your attitude). Witty, wearable, and ready for...

    Hats

  • Bundles

    Bundles

    More gear, more good. Pre-set bundles to save a little.

    Bundles

  • Partners

    Partners

    Some small-business friends to support.

    Partners

1 5

Everything, All At Once.

ALL PRODUCTS

If you don’t see exactly what you want, tell me. I do custom designs: teams, inside jokes, memorials, dumb ideas included.

Buying custom still supports the same mission.

Have an Idea? I’ll Make It Real.

support-josh-princess

Support Directly (If You Want To)

If merch isn’t your thing but you still want to help, you can support Princess and me directly here.

No guilt. No obligation. Just another way to keep us moving forward.

Minimum $5 · Every dollar helps · Thank you for being here

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